florals and floss

Florals and Floss: Nature's Call to Create

You’ll want to check out this next vendor for beautiful decor for your home and to decorate the tree this year! Based in Edmonton, Alex Stratkotter of Florals and Floss designs and hand stitches embroidery hoops as home decor, creates DIY kits and patterns, and teaches workshops. All designs are inspired by her experiences and nature and where she’s from. Catch her at the Bison from November 30 to December 2, follow Alex on Instagram (@floralsandflossembroidery) and read on to learn where she gets her inspiration!

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Royal Bison: What draws you to making or designing things?
Florals and Floss:
All of my work is inspired by nature. Whether it’s a walk in Edmonton’s river valley or working in the garden, there’s always some flower or natural colour scheme calling me to create. 

RB: What’s new for your line or business this season?
Christmas ornaments! They’re so much fun to create, and because embroidery is a slow art, it’s a nice change to have a very small surface area to fill instead of a larger hoop. 

RB: What do you think sets your work apart from similar makers or designers?
Embroidery is once again gaining popularity! What sets my work apart from other fibre artists is my style: I try to keep my designs clean and simple, but with little details to keep my pieces interesting. 

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RB: How do you feel about being a part of the Edmonton creative community? 
The Edmonton creative community is amazing, and I’m so grateful to be a part of it. Never will you meet a larger and more inclusive group of talented and hardworking people. 

RB: Please gush about a few of your designer, maker, or creative crushes!
This is a hard one as I could give you a huge list and not hit everyone. I have to shout out some of my fellow fibre artists: I adore Ferns School of Craft, Long Gone Arts, and Nova Mercury! Some of my other creative crushes: Rachel Beyer, YEGwoodworks, Stephanie Simpson, and From Harper. 

RB: Do you have a favourite holiday tradition you can share with us? 
Basically making and eating all the food! Also watching It’s a Wonderful Life and Die Hard.

Visit Florals & Floss’s website to learn more about what she’ll have on offer at the Royal Bison: www.etsy.com/ca/shop/floralsandfloss 

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