Flannel Foxes: Apparel Inspired by Western Canada

Flannel Foxes, Bison staples since spring of 2016, are joining us again and we couldn't be happier to climb into new adventuring gear! Brittni Goshulak & Mike Lundy, owners of Flannel Foxes, had this to say of their brand: "Flannel Foxes is a nostalgic brand that shares the best of Canada West. We’re committed to goods that are ethically made in Canada for tomboys and boys." Catch them at the Bison both weekends! You can keep up with the nostalgia train on Instagram (@flannelfoxes) or twitter (@flannelfoxes) and read on down below to see what's been inspiring the adventurers these days.

Royal Bison: What draws you to making or designing things?
Flannel Foxes:
Inspired by photos of our grandparents and warm memories of growing up exploring Alberta, Saskatchewan, and B.C., we’re a brand that strives to share the best of Canada West.

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RB: What’s new for your line or business this season?
We have four new toques, three new sweaters, a new tee, and new socks!

RB: What do you think sets your work apart from similar makers or designers?
Our products are, whenever possible, made in Canada. We work with people that treat their people right. We’ve found that people who treat their employees fairly make comfier clothes! Our designs combine a sense of nostalgic Canadiana with a refined aesthetic. Mike’s background in branding gives our gear a consistent visual identity.

RB: How do you feel about being a part of the Edmonton creative community, or whichever community you call home?
The people in Edmonton are so generous. The encouragement and support that we get from people visiting us at Royal Bison gets us excited, and makes us believe that Flannel Foxes is something that can bring pride to Edmonton. The people behind local businesses have collaborated with us, helping us grow and extending their friendship. The creative community in Edmonton elevates others, setting an example of humility and inclusiveness.

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RB: Please gush about a few of your designer, maker, or creative crushes!
As a graphic designer Mike is inspired by designers like Helms Workshop, Alana Louise, and Hulse & Durrell. A lot of our inspiration comes from designers whose names we don’t know, as we flip through old brochures and magazines at the antique mall. We’re inspired by Royal Bison staples like: Adrian Martinus (his woodworking blows my mind!), Strathcona Spirits (it’s so cool that they’re distilling great spirits right off Whyte!), and The Exit Workshop (cozy, made-in-Canada, Gina’s gear is right up our alley!).

RB: Do you have a favourite holiday tradition you can share with us?
Lately we’ve been going somewhere hot for a few days around Christmas time. It’s nice to get a break from the winter now and then!

Follow Flannel Foxes on Instagram to see more of what they’re bringing to the Royal Bison:

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Bring On the Nostalgia for Western Canadian Living with Flannel Foxes

Brittni Goshulak, Michael Lundy, and Meagan Henderson are three of the kindest, most welcoming people you'll likely ever meet and that's fitting of their apparel brand Flannel Foxes. They created a nostalgic brand that's inspired by life in the Canadian West. Taking inspiration from our home and native land to bring you high quality, well designed, practical clothing! They'll be joining us again for both weekends of the fair and we're very happy to have them! You can check out the rest of their work and keep up with what's happening in their world by following them on instagram / twitter and read on down below as we further pick their brains on their inspirations:


Q: What does it mean to be an Edmonton maker/designer/artist?
FF: Edmonton is a truly unique city with an amazing community of people who love to support local business. We're so lucky to be from here and to have been able to meet some fantastic people through this work. 

Q: What are your top 3 influences (artists, things, etc)?
FF: Flannel Foxes is a nostalgic brand, we love looking back at our parents & grandparents memorabilia to get an idea of what Canada meant to them growing up. We're also big fans of the Rocky Mountain Antique Mall. 

Q: Favourite Bison item you’ve picked up at a previous fair?
FF: All of us own Monster friends from Mountains & Monsters. We can't get enough ugly cuteness!

Check out the amazing work these fine folks have gotten up to at and follow the links below to see the incredible coverage they've gotten over the years:

Metro, October 2016

Avenue Magazine, July 2016

CBC Radio, January 2016

The Flannel Foxes team: Meagan, Mike, and Brittni

The Flannel Foxes team: Meagan, Mike, and Brittni