Veteran Bison vendor Emily Chu is back for another round of the Bison, but this time it’s with her brand new side-project, BuhaoLife! Here’s what she has to say about this new venture:

“Buhao means “no good” or “not good” in Mandarin, Chinese. It plays off of the ridiculously happy Life is Good brand. BuhaoLife is a new side venture for Emily Chu, creating illustrative products that are sarcastic, grumpy, sad/funny - Pretty much just poking fun at pessimism.”


What was the first thing you ever made (no matter how gnarly it was)? 

For Buhaolife (before it was officially its own product line), it was a sticker illustration of Mercat. The very first thing I’ve ever made as a maker would be a graphic novel and some “weird” prints and short experimental comics for comic expo.


What is the hardest / most challenging part of being a maker? 

The maker side of my business is more of a personal venture, so the most challenging part would be making time to constantly create new products. My products have a bit of attitude and humour, so coming up with new ideas is both fun and challenging.


How do you stay motivated when you face these types of challenges? 

I like to bounce ideas off of close friends. Sometimes ideas come to me during conversations, or when I see something funny and not good in real life that I can bring into my work. I find that I make my most impactful products when I start questioning “Is this TOO weird?” or “have I crossed the line?”. That’s usually a good place to be for me.


Describe your current creative process in 3 words. 

Chaotic, intuitive, giggles.


If you have a studio pet(s), what kind of companion animal are they? 

I have a patient, gentle, and very handsome yellow Lab who is based in Calgary but comes to live with me a few months every year.

Name? Monty
Age? 10 in November (Big birthday party coming up!)
Any distinct personality trait of theirs? He pokes his head in to check on me every hour to make sure I’m ok.